Samsung Galaxy S4 Zoom Launch Campaign

Samsung Galaxy S4 Zoom Campaign

A campaign conceptualized to display the superior camera integrated in the Samsung Galaxy S4 Zoom device.
15 photographers ventured out and took photos using their existing style of photography with the Samsung Galaxy S4 Zoom devices. Photography themes were devised and developed to highlight the use of the features of the camera in portraits, landscapes and macro shots.
The activity was conducted through the Emirates Photographers Forum, through its Facebook presence and group members.
A panel of Judges shortlisted submitted photos which were later a part of an exhibition. The Exhibition invited participating photographers, guests and leading PR personalities.
The Social media content continued to pour in from the photographers continued to be generated for months even after the end of the campaign.